I haven't written one of these in a month. That's because I've been building.
264 commits on the app. 77 on the marketing site. Here are the ones that matter.
Video — from nothing to multi-scene cinematic
This is the big one. A month ago, Glow Social couldn't make videos. Now it can.
The pipeline went through five complete rewrites before I stopped counting. Here's what landed:
The system: You give it a hook. It writes a script, generates a background image with Flux, zooms it with Ken Burns, layers in captions, and publishes a 6.1-second video to your connected accounts. Short, punchy, scroll-stopping.
What I had to fix to get there:
- Switched from b-roll footage to Flux-generated images + Ken Burns zoom — more visually interesting, more on-brand
- Multi-scene pipeline: new image every 4 seconds instead of one long zoom
- Fixed portrait aspect ratio (9:16, 1080x1920) — it kept generating landscape
- Clamped Ken Burns duration to the 30s API maximum
- Built retry logic for transient Supabase storage failures
- Fixed audio duration sync so videos don't cut off mid-sentence
- Made backgrounds topic-relevant instead of generic stock footage
- Banned phones and screens from prompts (they looked terrible)
99 commits just on video. Some of those were 2am "why is this returning landscape" fixes.
Carousels — white card redesign
Carousels got a full visual overhaul. The old design was fine. The new one is better.
- White card over atmospheric background — glassmorphism cards with brand logo
- Topic-relevant backgrounds instead of generic mood imagery
- Panoramic scroll with framework-specific visual treatments
- Fixed the branding defaults bug — new users were getting Glow Social's brand colors instead of their own
- Built a Google Favicon API fallback for Cloudflare-blocked domains
Onboarding — from leaky to locked
Every new signup was a small crisis. The onboarding flow had bugs that made people think the app was broken on their first visit.
- Converted from modal cards to full-screen layout — no more hidden buttons below the viewport
- Added progress bar and trust signals
- Built self-healing onboarding — if the background job stalls, it auto-retries
- Removed fake schedule defaults that were confusing users
- Added premium loading animations during brand discovery
- Embedded a walkthrough video on the homepage
13 commits. The difference: people now finish onboarding.
Security & stability
The unglamorous work.
- API rate limiting on all 99 routes via middleware
- Patched Next.js DoS vulnerability and protobufjs RCE
- Upgraded Inngest SDK to patch an environment variable exposure vulnerability
- Hardened Bundle.Social error handling — graceful failures instead of crashes
- Fixed a webhook race condition that was downgrading subscription statuses
- Dropped unused database indexes and optimized RLS policies to fix Supabase disk I/O budget exhaustion
Analytics
- Added period toggle — daily, weekly, monthly, all time
- Defaulted to All Time (users wanted the big picture first)
- Fixed category performance tracking — now stores hook_type directly on posts
- Fixed stale impressions not updating for active users
Content generation
- Rewrote the voice prompt section for first-person, personal tone (instead of generic third-person)
- Fixed duplicate posting to Threads
- Capped daily time slots at 18 to match Bundle.Social's platform limit
- Excluded declined sparks from the generation pipeline
- Prevented duplicate posts from "platform shattering" on unlimited plans
Marketing site (77 commits)
- SEO overhaul: rewrote title tags across the top pages, added 301 redirects, optimized FAQ schema
- Published 20 AEO answer block posts targeting AI visibility
- Published 3 pillar posts for high-volume content gaps
- Added 6 comparison pages (Marky, Hookle, and more)
- Built standalone /pricing page with video embed
- Restructured nav from landing-page pattern to SaaS navigation
- Generated and uploaded 326 static Pinterest pin images
- Added RSS feed for Pinterest auto-pinning
- Fixed mobile hamburger menu (it wasn't opening)
What's next
The video pipeline works. Carousels look premium. Onboarding doesn't leak. The marketing site has real SEO. The database isn't burning through its I/O budget.
For the first time, everything works at the same time.
Now: more users.